200 commercials

A special performance at cinema De Uitkijk

Daniel, Wendy and I at the big screen

It's cinema week this week. Sunday at the 301, Monday at the Nieuwe Anita and today I saw a special performance at cinema De Uitkijk: we celebrated the 200th IKEA commercial by playing all the commercials so far on a big screen. Everybody who had anything to do with the production was there. So people from IKEA, Lemz and Cake were in the audience.

I thought that 200 TV-commercials would bore me to death. But it was actually really cool to see all the work combined. Sure there were some bad commercials -it's inevitable when you make so many films- but there were enough good, funny and interesting commercials to make this screening worthwhile. Furthermore, it was an ode to one the most sensational campaign I've ever made.